Brand Fitness Equipment?
Boost Identity & Engagement
Fitness centers, gyms, and training facilities are more than just spaces for exercise—they’re places where identities are forged communities are built and lasting impressions are made. By branding your fitness equipment, you elevate your facility from a standard workout space to a dynamic marketing engine.
Strengthen Brand Recognition
in High-Traffic Areas
Gyms and fitness centers are bustling hubs of activity, often visited by hundreds—if not thousands—of people each week. Every piece of equipment becomes an opportunity to reinforce your brand’s identity and make a lasting impression. By incorporating your logo, colors, and branding elements onto fitness equipment, your brand becomes omnipresent, subtly embedding itself in the minds of your members and visitors during every workout Read more...
Fact: A study by the Sign Research Foundation found that consistent visual branding can increase brand recognition by up to 80%. This consistency ensures your facility stands out as a professional, recognizable entity in a competitive fitness landscape.
Insight: Branded facilities are often perceived as more organized and professional, fostering trust among members. This trust contributes to improved member retention and greater word-of-mouth recommendations. A strong brand presence also creates a sense of pride among members, encouraging them to share their experience—both in person and online—further amplifying your visibility.
Social Media Impact: In today’s digital age, your brand extends beyond the physical space. Members frequently post photos and videos of their workouts, often featuring gym equipment in the background. Branded equipment ensures your logo is part of the conversation, reaching new audiences through social platforms.
Practical Example: Imagine a member recording a video of themselves using your branded fitness equipment and sharing it on Instagram. Your logo and brand colors are displayed prominently, creating organic marketing opportunities that reach their followers—and beyond.
Competitive Edge: Facilities with branded equipment distinguish themselves from competitors by appearing polished and cohesive. This advantage can help attract partnerships, high-value memberships, and even corporate wellness clients who value a professional atmosphere.
The Impact of Branding
Discover how strategic equipment branding can transform your facility
Equipment
Integration Expertise
Our team brings unparalleled expertise in designing branded solutions for the fitness industry. With access to an extensive fitness equipment library, we know how to tailor our branded fitness equipment kits to seamlessly integrate with the top commercial fitness equipment brands. This includes renowned names like CORE Health & Fitness, Life Fitness, Hammer Strength, Matrix Fitness, Precor Fitness Equipment, and Technogym Fitness, plus many more.
Our understanding of these brands’ equipment allows us to ensure a perfect fit and optimal placement of your branding, giving your gym a professional, polished look that enhances your overall facility.
Experienced Consulting
Finding the right products. Making the right decisions. Our real-world experience promotes success from concept to completion.
Expert Installation
Making every schedule work is our greatest source of pride. We go the extra mile to complete your project perfectly.
Quoting
From material quantities to price quotes, our advanced estimating covers all aspects of flooring, minimizing costs and waste.
Project Managing
We’re experts in project management, with a perfect track record in completing commercial flooring projects on time and on budget.
Logistics
Making every schedule work is our greatest source of pride. We go the extra mile to complete your project perfectly.
Warranty
We promise to uphold the highest standards on both material and workmanship, including a two-year limited warranty on every installation.
Adequate Information
Installation Quote
The steps to getting an accurate commercial flooring installation quote are fairly basic. Providing as much detail and information in the beginning will assure that you will be getting a quote that is accurate and on time. One of the worst things you can do is drip-feed information for quoting purposes. This will cause additional work, more steps and delay your quote from being completed.
Consistency
Installation Quote
It is important that when you request a flooring installation quote, that you provide the same or equal information to all of the companies participating in the quote process so that you have accurate and fair comparisons.
Floor Preparation or Prep
Installation Quote
Take-Offs
Installation Quote
Commercial Flooring Installation companies will produce a drawing or drawings that are called take-offs. These drawings will show the floor plan in a 2D drawing, with the number of rolls, tiles or sheets of the floor covering that is designated for that particular space. For example, if you have selected a recycled rolled rubber for installation, it will typically come in a 4 foot wide roll. The drawing will show a series of rolls on the plan to cover the space, with each showing 4 foot wide. If you have a 28 foot wide room, it would show 7 rolls of rubber at the required length. When this is done properly, a commercial flooring installation company can factor the proper roll lengths and quantity to avoid any more waste and trim than is absolutely necessary. This process will prevent your commercial flooring installation company from simply taking the square footage and adding the standard 15%.
COMMERCIAL FLOORING
Commercial flooring installations are different. It takes experience to manage the multiple challenges that one faces with commercial flooring installations. Experience that will keep your project on track.
There are more scheduling challenges with commercial flooring installations, other trades, material delivery date that change and project parameters change as well. This requires more coordination with other contractors and subcontractors. Additional decision-makers or stakeholders raise challenges as well. You want a company that has been there, done that, and we have.
WHAT IS THE PROCESS TO BEGIN?
The process is quite simple. There are a number of steps that we like to follow that will make your experience with us and getting your high performance flooring installed with the least amount of effort.
- Floor plan of your location, preferably a CAD file type. This would normally be a .dwg file extension.
- Approved layout drawing from Redline Athletics Franchising.
- Pictures of the location, showing floor surfaces with adequate lighting.
- Location.
- Timeline for installation.
- Current condition of the substrate. Is there floor covering on the floor now that will need to be demoed?
- If demo work is needed, what is the floor covering type? Do you know how long it has been down on the floor?
- If no floor covering is on the substrate now, what condition is the concrete in? Relatively smooth, does it have chips and joints with wide gaps, etc?
- Are there extreme or abrupt elevation changes that will require additional floor prep or special transitions?
WHAT ARE THE NEXT STEPS AFTER WE BEGIN?
The next steps are rather fluid, and they move along quite well. The one thing that usually slows our process down after we begin the initial process is either financing timelines with the franchisee, or simply permitting and construction prior to floor install.
Next Steps:
- We will provide a revised floor plan that our architects produce from your approved franchise drawing and CAD file provided by you. This will give complete dimensions, materials used and square footage of each. Once this is approved by both you and Redline Athletics Franchising, we will move to the next step of quoting.
- After approval of our floor plan drawings, we will move to create a quote based on total square foot, any overages for fit and trim, floor prep, installation, freight, game line painting and any other finish work.
- Finish work may consist of additional line painting, graphics, logos and special transitions.
- After your quote is provided and you have either approved it or we have made material revisions to it for final approval, we would then discuss an installation date.
- After you have approved the quote and we have a tentative installation date range, you would be responsible for making an 80% deposit. This deposit is required to order your flooring materials and secure an installation date range.
- Once your materials are ordered, we will receive an estimated dispatch date for your materials. We will provide this to you for planning.
- When your materials are delivered, you will be responsible for receiving them. You should plan to have labor available to help manage the load and position it inside your location out of the way.
- It is important in most cases to allow the materials to acclimate for 48 hours. This acclimation should be in a room temperature of 72 to 74 degrees Fahrenheit. It will be necessary to have your HVAC working at this time to control both the temperature and humidity.
HOW LONG DOES IT TAKE TO INSTALL MY FLOORING?
Installation times can vary, depending on several factors. These factors are size of location, number of different surfaces being installed, floor preparation needed, and game lines required to be painted. Of course, there is always the potential of other trades having an issue or emergency fix that causes a work stoppage or slow down with the flooring installation.
Typically, the projects that range from 9,000 sq/ft to 12,000 sq/ft will take from 6 to 8 days at the most.
DO I GET ALL OF OUR FLOORING FROM AMERICAN PLATFORMS?
Yes, all flooring materials and installation for Redline Athletics Franchising is provided by American Platforms & Flooring. We are national providers for the largest performance floor manufacturer in the U.S.
Your Redline Athletics Franchise Guide has specs to address each area of your facility. If you have an area or room that could require other than spec product, we have other floor covering materials available through the approved manufacturer of Ecore Athletic.
If this is the case, and you wish to add something other than what is spec in your Franchise Guide, it will require an authorization or variance waiver by Redline Athletics Franchising. We can help assist you with this process.
FLOORING MATERIALS DELIVERY, WHAT DO I NEED TO KNOW?
The condition and cleaning of your space is important for flooring installation and minimizing additional costs.
The space should be free from debris, other trades tools and materials, excess paint and drywall mud on floor surfaces and all equipment.
The flooring installation is one of the last items to be handled within the process of your new venture. That said, it is also one that many other trades are known to leave a mess and debris for clean up. Our installers are skilled workers and not clean up crews for other trades. Using our crew for labor types of work like cleaning will become very expensive and that is something we wish avoid. It would be best to direct your General Contractor to have general labor to clean the facility, removing all debris, excess drywall mud, overspray and any other materials that might require labor.
This will also ensure a speedy installation process by eliminating additional clean up time when the installation team arrives.
Below you will see an image of one location where our installation team arrived to find almost a days work of clean up.
HOW ARE LOGOS APPLIED OR ATTACHED?
Many customers self-install our logos since they are so easy to install. Logos that are not oversize and that are produced in one-piece, are relatively easy. You will be provided with instructions and an installation video to speed up the installation process. We are also available for phone consultation to help guide you when needed. Lastly, if you feel uncomfortable self-installing your new logos, we can help locate a qualified professional to install them. For multi-part logos, we do recommend a professional installer be used.
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